Our Philosophy

Here are the 5 reasons you should know

Why buy handcrafted products?

Because handicrafts occupy a very large place in the commercial sector nowadays, we have listed 5 reasons that will certainly push you to consume more handicrafts.
Let’s discover them together:
• Make room for uniqueness, personalization, originality and creativity:
You know what makes the difference between one consumer and another? It is his way of consuming and the types of products that the person acquires.
We live in an era where most people consume mass-produced goods. The best way to differentiate and stand out is to buy the products of craftsmen, creators of value and sign of exclusivity.
Let’s imagine together, you have to offer a gift to a very close person and to stand out, you have to choose something original, giving no idea neither on the brand nor on its origin. Well, it’s clear what you need: a true artisanal product 😉 No doubt about it.
• A durable product at the rendezvous :
No matter what kind of product you want, know that the materials used in handmade products are designed to last over time. Of course, it is an expensive product that you will buy but it is guaranteed quality.
• You contribute to the economic development of Morocco :
A single handcrafted product purchased is a source of motivation for the artisans, the local workforce and the local communities.
• You ensure the continuity of Moroccan know-how, culture and local tradition:
Do you know that from one generation to another, many things change, hence the culture, tradition and know-how.
By creating the habit of consuming artisanal products, you contribute to the transmission of know-how between generations, the culture remains and the tradition endures.

• You are aligned with the European Union’s sustainable development objectives, especially in terms of environmental preservation:
Did you know that the base of the handicraft products are materials that limit the greenhouse gas effect? So you can imagine the damage we are able to anticipate through the consumption of these products.
At the same time, you are reassured as long as the origin of the products is known.
• You stand out from the crowd,
• You encourage human art,
• Vou contribute to the sustainability of the culture,
• You make circulate a powerful Moroccan knowledge…
And the list goes on. You will discover more, once your first handmade product is in your hands 😉
We will wait for your feedback.