01. About Us
Welcome to Caft2wear, a Moroccan brand specializing in ready-to-wear fashion. Our creations are crafted entirely by local artisans, embodying a unique Moroccan style that epitomizes elegance, originality, and solidarity.
Why Solidarity?
We are committed to supporting Moroccan artisans and empowering women to produce exquisite pieces from their homes. Our aim is to elevate their craftsmanship by providing encouragement and resources to create high-quality work.
Our Mission
We seek the perfect blend of Moroccan artistry and handcraft, promoting local products and encouraging youth to embrace homegrown fashion. Our vision is to celebrate Moroccan expertise while aligning with global fashion trends, combining tradition with modernity to deliver unique, made-to-measure creations that make you shine.
by Hanan Essaïd – CEO
02. The Founder’s Journey
Hanane Essaïd, the driving force behind Caft2wear, embodies passion, dedication, and a love for fashion. She transitioned from a conventional career to pursue her dream of haute couture, with over 16 years of experience reflecting a deep-rooted connection to Moroccan culture, inherited from her mother’s tradition of handmade clothing.
Hanane has represented Morocco on international stages in Russia, France, and Dubai, infusing her designs with rich cultural heritage and contemporary flair. Her journey from a traditional seamstress’s daughter to a haute couture stylist exemplifies the blend of passion and perseverance that defines Caft2wear.
We invite you to explore our creations and experience the magic of Moroccan fashion, crafted with care and designed to make every moment special.
by Hanan Essaïd – CEO
