Moroccan craftsmanship develops tourism ? It is clear.
Moroccan craftsmanship creates wealth ? C’est évident.
The Moroccan handicrafts lever of development? No doubt.
This last point explains a lot. As Moroccan handicrafts create wealth in terms of tourism promotion, sales and economic development, they also contribute to social development by creating job opportunities for young people, passionate about tradition and wishing to keep and re-innovate in terms of local labor. The latter is likely to deteriorate little by little, especially with the various luxury sectors that are beginning to emerge and massively dominate the market. It is not only an ancestral knowledge that is in crisis but a whole heritage that we can lose, if we continue to neglect the craft, as a population and we move towards the ready-to-wear on department stores, surfaces and luxury markets.
Certainly, the Moroccan handicraft does not cease impressing the foreigners and tourists coming to discover the local workmanship but that did not become opportune for them, by seeing their activities dying, being not consumed by the population of the country.
The handicraft sector is a very important lever, if only primordial for the progress and economic and social development. According to the Minister of Tourism, Air Transport, Handicrafts and Social Economy, Mr. Mohamed Sajid: “The sector is now experiencing a great dynamic that will allow it to assume its role as a lever of economic and social development, through the encouragement of companies operating in this field and the provision of a large number of employment positions.
It is in this sense that we must all contribute to this development, either by consuming Moroccan crafts or by encouraging foreigners to do so. This will increasingly encourage the local workforce, participate in the strategy of the sector, improve productivity, working conditions of artisans. Not forgetting, however, that the craft sector tends more and more towards the production of high-end and luxury items to accompany the revolutions, trends and fashion in general.
In houses, stores, riads, guest houses and hotels, crafts take place everywhere. Small and medium-sized companies are also emerging in the sector and are contributing strongly to the economic and social development of the country. We are talking about very large figures that have a positive impact on the height of the turnover, the national GDP and the share of exports. That said, the craft sector, wanting to accompany the emergence of time, is still in the process of development, given its informal side that remains in one way or another, a brake preventing the profession to advance. The lack of organization, especially in rural areas, causes the artisan to suffer. The latter, who in order to develop his activity, has neither the means to commercialize, finance or educate himself, finds himself limited by the restricted conditions that the market offers him. The real human potential is there, a real added value that will not only be able to emerge, if we bring him the support but that will also allow to keep this great heritage which remains integral part of our traditional Moroccan culture. A luxury heritage that now provides employment for 2 million people.
A Moroccan craftsman does not give up easily but it should be known that his activity is seasonal, especially in some trades. A craftsman is a family man, who risks poverty if his products are not valued. To assist it, to qualify it and to value its production consists in consuming more of it.